How important is water? Very. A lemonade stand to raise funds for water wells is fabulous, but there are still 1800 kids who die EVERY DAY due to the lack of clean water in their communities. A billion people around the world don’t have access to safe water. Even with access to medications, people often take their pills with toxic water – it’s the only option.
A lack of education means that some wells are dug only feet away from the spots where latrines are situated, causing even more harmful bacteria.
UrbanMommies had the opportunity to conduct an interview with Jason Priestley – actor, director and activist who travelled to the Dominican Republic and is working to promote the Children’s Safe Drinking Water program (CSDW). Since the program launched, it has succeeded in donating over 20 million days of clean drinking water to those in need, and we hope to reach our goal of 25 million days of clean drinking water by March 31, 2015.
It doesn’t take a lot to make a big difference. Just 10 cents provides one P&G water purification packet that creates 10 liters of clean water. The packets are stirred into 10 litres of water and after ten minutes, the water can be strained through cloth (even a t-shirt works) and is safe to drink.
Just $1 gives a child clean water for 50 days.
$7.50 gives a child clean water for a year.
$30 gives a family clean water for a year.
Procter & Gamble and Walmart have partnered in a simple program to provide water to people in need. Every P&G product sold at Walmart Canada will provide 1 day of clean drinking water for a family. And these are the products you are buying anyway like Tide, Gillette, Bounce, Pantene and Tampax.
Here’s our exclusive interview with talented and kind Dad, Jason Priestley.
UM: There are so many charities and people in need – why water?
JP: I am a dad. 1600 children die every day. Its shocking to us who live in Canada where there in such an abundance of drinking water. This is a simple program that makes huge difference in people’s lives.
UM: I read your piece on your trip to the Dominican. When I travelled to Liberia with Right to Play I saw the need for clean water and also health education. How does Children’s Safe Drinking Water choose where to help? What about education?
JP: Kids can’t go to school half the time because they’re sick. There’s not enough education. We need to do something to break that cycle – water is one of the basic building blocks of society. Clean water makes people healthy and strong so they can get to school.
UM: You have 2 children – how to you teach them to be socially conscious?
JP: That’s one of the big challenges we all face. It’s difficult but I try to look at everything as a potential teachable moment. Scarcity and the importance of water is all around us – in California too. Water is a precious commodity. We talk a lot about the importance of helping others, not just giving people money but the tools they need to improve their lives. Teach a man to fish and he will eat for a lifetime. Water is a tool. It restores people’s health and also their dignity, improving their lives and the strength of the community.
UM: How can Canadians help?
JP: This is such a simple program. Go to a Walmart store or walmart.ca and buy the household products you use every day. P & G takes care of donating. It’s a 1 for 1 swap. 1 product = 1 day of drinking water for a family.
So far they’ve given 21 Million days of safe drinking water to families in developing countries.
UM: How do they determine where to distribute the water purification packets?
JP: They work with not for profit agencies across the globe to determine need. Unsafe drinking water kills more kids every year than HIV, aids and malaria combined.
UM: I know I went through many life changes after visiting Liberia. What was your big take-away, as a dad, after travelling to the Dominican?
JP: I loved the children. Children are the same everywhere you go: happy, joyous, playful and beautiful. There kids playing in the dirt with a ball and stick are no different than my children. I felt the need to help them. They are innocent, joyous and pure and they deserve better. We can see what the future hold for these kids even when they can’t.
A billion people don’t have access to safe water. 1600 kids die every day.
You can learn more at Walmart.ca/cleanwater
Disclosure: I am a P&G Mom and was give then chance to interview Jason Priestley. I was not compensated for this article and all opinions are my own.
There have been many times over the years when I’ve wanted Elsa’s powers. Wouldn’t it be incredible if you could build a whole mansion with the flick of a hand like Disney’s Frozen star? Or maybe master a project that’s a tad less extensive – like tiling a floor, using a jigsaw or hanging a light fixture. There are thousands of people across the country who need housing, live in poverty and feel isolated. The power of community and charity can not only transform not only the individuals in need, but also empower the people who want to help others. There are problem-solving women across Canada who can help while working as a team and developing construction skills in the process. The women build with 
What family doesn’t want simple, decent and affordable housing? As an ambassador and fan of Procter & Gamble, I have been asked to represent UrbanMommies and put together a team of women in the Vancouver area to build a home! The program is part of a three year partnership totalling $900,000, that will see P&G support Habitat’s family home builds throughout the county, on behalf of its Household Needs brands such as Tide, Swiffer and Mr. Clean. This year there are builds happening in Toronto, Vancouver and Montreal and approximately 350 new builds are expected across Canada in 2014.
Habitat for Humanity is a special charity, and I love that one hundred percent of all administrative and fundraising costs are paid for by the operation of nine ReStores in the lower mainland. It’s great when not a dime is wasted.
Whenever I see Oil of Olay I think of my grandmother. Her skin was perfect and smooth and I always wanted to smell like her. During a tour of the Procter and Gamble archives I was thrown back in time as I saw the exact bottles that graced her dresser. And the Pampers that I would have worn as a baby. The Tide my mom used as I lay in a laundry basket as a toddler while she folded and watched ‘Soaps’. The company began in 1837 by William Procter, a candlemaker, and James Gamble, a soapmaker.
