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mccafe

McCafé at Home in Your Kitchen

EAT, snacks By October 16, 2014 Tags: , , , , , , , , , 2 Comments

McCafe at HomeThere’s a joke in my house about me not being a morning person. But it goes further than that. I’m so groggy in the morning that I probably should have padded walls in the hall and a bathrobe made of bubble wrap so that I don’t hurt myself on the way to the coffee maker. Unless I make it the night before I always measure wrong. One friend laughed and told me it was ‘simply’ the miles to kilometers ratio for portioning coffee to water. That didn’t help much.. If I had a few million dollars I wouldn’t hire a cleaning lady or a chef. I’d hire somebody to place my coffee beside the bed in the morning so that I could wake to the scent and avoid EMI – early morning injury.

Morning Person McCafeWhen McCafé first launched I had the opportunity as an all-access-mom to work behind the counter at a McDonald’s restaurant where I could act professional and run the barista machine. Incredible. Perfect every time (it was the machine), full of flavor and float-on-a-cloud aromas. I got slightly addicted. But then I ran into the issue of having to jump in my car in the morning in a half-awake state in order to reach the drive-thru for coffee. Not a wise move. The last time I tried I drove over my purse whilst backing up. I remember at university McDonald’s used to deliver to our residence. MMMM. Can you imagine fresh-brewed McCafé in the morning delivered all steamy and rich after you’ve been up all night writing a paper?

Though I still do a fair amount of last-minute writing, pigs can’t fly and I’m no longer in a university residence, but a thrilling coffee solution has fallen into my kitchen. McCafé is now sold in every major grocery retailer in Canada. To keep in your pantry! McCafé at HOME! In Canada, 65% of coffee is consumed in the home. I suspect that stat is about to go up… And if you have a fancy coffee maker you’re still golden – it comes in K-Cup, Tassimo T-Discs, or Ground. BOOM.

Now if McDonald’s could just teach my kids the miles to kilometers ratio…

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What's in My Bag: The Coolest Flash Drives sent by PR Folks

GEAR, tech By August 30, 2012 Tags: , , , , , , , , , , , , , No Comments

I get a ton of PR pitches and therefore a staggering number of flash drives.  Incidentally, I also receive a ton of CD roms filled with information I can’t access with my MacBook Air.  (PR People please take note).  I thought I’d follow through with Kelby Carr’s ingenious ‘Marketers Who Understand Blogger Outreach‘ post with something fun before the long weekend.  So I emptied my USB Drawer and found my ultimate favourites from Public Relations teams who know their brand and respect me as a writer enough to make me want to grin.  Here are my favourites:

1.  McCafe, who engraved my Twitter handle ‘@urbanmommies‘ on the back.
2.  Honda – A clever car key (that I could make into a necklace a la Tiffany & Co and take my data with.)
3.  Disney Fantasy.  Rubber (waterproof I think), fun for kids to play with and very chic.
4.  Ritz-Carlton Lake Tahoe.  Gorgeous wood.  Refined and symmetrical.
5.  Dole.  Because who doesn’t want to carry a banana-shaped flash drive in their purse?
6.  Disney Cars Land – in the shape of a race announcer’s microphone.
7.  Store Brand Formula.com in the shape of a formula bottle.  Because I laughed out loud, as no Canadian PR company would ever attempt this given the volatile and judgmental Canadian nursing climate, and the most popular articles on UrbanMommies are breastfeeding-related.
8.  The Victorinox 4GB super-secure flashdrive which cannot be broken into if you’re a PC user.  And because it is made by Victorionox and stores information on it’s own brand, which is smart and somehow ironic.  And I love the spy-like nature of it’s security.
9.  The ultimate: The G. Marquis Winery flashdrive in a branded wine cork.  Because it floats, it’s durable, cool, on-brand, and, well.. they did their homework.

Cheers!

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