by Prof. David Elkind
A year ago last fall, I was asked by the Hasbro Toy Company to consider being a spokesperson for their line of early childhood toys. Hasbro recently bought Playskol, a well established, and well regarded, maker of playthings for young children. Before accepting, I had a meeting with the manager of the division, and with some of the designers and creators, at their offices in Pawtucket Rhode Island. I was particularly interested in seeing their current crop of toys.


There are a few special indulgences in childhood.. the sterling rattle, the christening outfit, wooden heirloom toys. We think that every child should play, and dressing up is a fabulous pastime that stimulates the imagination, the senses and the emotions. Of course, dressing up is even better when your attire is crafted of organic flax cotton in a stunning, muted palette.
Aaah, the French. They certainly know children. And we’re slowly catching on. Sophie the giraffe has arrived to a few more stores. A childhood friend since 1961 in France, this rubber teether is painted with non-toxic paint and is finally more widely available in Canada. (the word was already out for Hollywood celebs like Kate Hudson and Debra Messing). Perfect for tiny hands, and a must-have for it-moms everywhere. Under 20 bucks.
Get your lil’ rascal out of trouble and into an apron! This funky blue/brown apron embroidered with ‘I’m the Boss’ and a cool dinosaur motif on the front pocket is sure to keep your tyke mess-free while having fun in the kitchen. Great for arts and crafts plus gardening too! available at