Advertisers prove again and again that one thing in life is certain: Kids like gimmicks. And maybe moms can learn something from the people whose research proves that every new tickle-me-product or beany-whatsit has million dollar potential in the “mommy I need this” department.

It’s back to school time and our little fuss-monsters are already secretly gearing up to object to/trade/outright discard their lunches and snacks. But this year we’ll one up them, by getting creative and making healthy lunches fun. (We’re also going to make them easy and time-saving because come September, moms have enough on our plates.) So here are some quick ideas, tips, and snack hacks for our favourite moms as you prepare to head back into the kitchen.

This post is part of the YummyMummyClub.ca and Maple Lodge Farms #FamilyFirst sponsored program. I received compensation as a thank you for my participation. This post reflects my personal opinion about the information provided by the sponsors.

Maybe it’s the June doldrums after months of school lunches and shuttling from soccer practice to skiing with grumpy, tired kids who seem less than appreciative. Maybe I’m in a rut trying to feed the boys creative, healthy foods with constant resistance. Or maybe parenting it just hard. I think that is probably it.