Wanna see the first bits of the Mom’s discoveries on McDonald’s? Watch Cityline on Wednesday, October 26th to see Nanny Robina, Jill Amery, Maureen Dennis and Tenille Lafontaine as we investigate the myths surrounding one of the world’s largest corporations. For our writing on the discoveries, please refer to the McDonald’s All Access Mom Microsite.
The next stop on the McDonald’s All-Access Mom journey is to the Cargill beef facility and cattle farms near Edmonton, Alberta. (Apparently 100% of the beef used by McDonald’s in Canada is Canadian). Packed: thigh-high stilletto boots. Watching: Food Inc. Refraining from: Cow-tipping jokes.
Please ask your questions about burgers, beef and cows below. As always, I promise to ask them all.
About to take off on my final journey I am quite sad, actually. The whole experience as a McDonald’s All-Access Mom has been transformative, but not in any of the ways I expected. Sure – lots of questions have been answered, I’ve traipsed around farms and plants (check out the videos), and worn way too many un-sexy lab coats. But I also feel like a better mom. A better citizen. The corporate culture of McDonald’s and its suppliers is much friendlier – much more transparent, than I was expecting. After almost 6 years of momm-ing, I think I’ve gotten a bit too insular. Charity work had lapsed and a disconnection to the world and it’s news had set in. The opportunity to participate in the MAAM program has helped change that.
I am most excited about seeing the Ronald McDonald House Charities. Giving back. Sharing. Helping. These charities give homes and home cooked meals to families whose children are hospitalized with severe illness. I will be spending a full day with the children and families involved in the London, Ontario house, learning about the program and more importantly, the people. I hope that I can take the lessons of charity and giving back to my own children and incorporate them into our daily lives. I know there has been criticism of the All-Access-Mom program, but this is an opportunity to get a glimpse into something that nobody could say McDonald’s doesn’t do really well.
The second part of the trip? Chicken at the London, Ontario Cargill facility. Shall I cluck like when I moo-ed at the cows? Want to know the deal with the shaped McNuggets? (I already asked about chicken lips and toenails getting into the mix.) Nada. Any other questions? Reconstituted white meat? Glue? Sawdust? Last chance!!
As part of the McDonald’s All-Access Moms program, four Mom writers across Canada have been given the opportunity to see McDonald’s from behind the scenes. September brings wooly sweaters and harvest season and I am now off to Grand Falls, New Brunswick to visit both a potato farm and the McCain french fry processing facility. Born and raised in Halifax, the Maritimes are in my blood, and being back on the east coast is such a breath of fresh air. There is a simplicity and an innocence that permeates the culture. It will be so exciting to see these qualities juxtoposed against the huge corporation that purchases the french fries. I can’t wait to don rubber boots and meet the farmers. I can’t wait to ask gardening questions! (My potatoes grow no bigger than a golf ball..) I encourage you all to comment and ask as many questions as you can.
I started reading ‘Food Inc.’ and will be watching the film prior to my trip. I feel that as an All-Access Mom I have a responsibility to educate myself about all facets of food production. I don’t know if the potatoes are engineered and I am so excited to learn and discuss the issues. Is there anything you are confused about? Curious to ask? Please let me know!
As promised, UrbanMommies has been taking each and every one of your questions to the appropriate people at McDonald’s. (So keep tweeting, facebooking and emailing us). We will hold off on specific chicken, beef and potato-related questions until we see the various farms and plants. Even though I look like a dolt asking some of the queries (you’ll figure out which….) I still pipe up, and seem to provide the McDonald’s staff with either amusement or horror that some rumours still exist. Here are the first few answers…
1. Q: Does McDonald’s cook their fries with beef products?
A: In Canada they stopped using beef tallow 5 years ago. Now the fries are 100% animal fat free. In the US there are still traces of a flavour derived from animal fat in a quick par fry process before they are frozen. This is why the US can’t declare them totally animal free.
2. Q: How much sugar is in the buns and French fries to make them so yummy (and addictive!)?
A: There is no sugar at all in the fries, though at some times of the year they do have to spray dextrose on the outside of them in order to keep the colour consistent. There is so much natural sugar in a potato they actually try to take it out. Blanching helps. If there is too much sugar, the outsides will caramelize in spots.
3. Q: How much of your ‘beef’ comes from land that was formerly Brazillian rainforest?
A: They have really strict regulations for their meat suppliers and no beef comes from rainforest land. I just asked. All beef and most chicken sold in Canada come from Canadian sources.
4. Q: What part of the chicken does a McNugget come from?
A: Nuggets are only breast meat (I actually asked if there were chicken lips and toenails). I think Chef Dan was mortified.
5. Q: Are there standardized international cleaning practices in washrooms?
A: The standard for washroom cleaning is to ensure it is clean at all times. Washrooms should be checked and spot cleaned every 15 minutes during peak customer times and every 30 minutes at non-peak times.
Throughout the day, the toilets will be cleaned and sanitized; walls, partitions, sinks, dispensers and vents etc. will also be cleaned and the floors damp mopped a minimum of 5 times.
A thorough cleaning and sanitizing of all areas will be done at least once per day usually at the close of the restaurant.
6. Q: How many McDonald’s products contain MSG?
A: MSG was a widely used flavour enhancer several years ago. However, the growing scientific evidence of consumer sensitivity resulted in McDonald’s removing all added MSG in its menu items several years ago. Today, MSG is on a list of ingredients that should not be used when formulating products for McDonald’s. It should be noted however, that other ingredients high in glutamic acid (such as hydrolyzed plant/vegetable protein, yeast extract, soy extract, etc.) may cause similar reactions to those sensitive to MSG. All these types of ingredients are shown in the Food Facts ingredient information found on the McDonalds.ca website.
7. Do they have caffeine-free tea?
A: Yes. McDonald’s Canada uses Higgins and Burke tea, and the herbal varieties are not caffeinated. Their green tea is also Higgins and Burke, and like most Green teas, contains caffeine.
8. Q: Are mealworms and beef plasma used as a bonding agent in the beef? Q: Are the apples in the apple pies actually turnips? Q: Do they put potatoes in the milkshakes to thicken them? Q: Do your buns contain styrofoam? Q: Do they use beef plasma as filler?
A: No to all of the above. Thank goodness. Styrofoam?
Please keep sending along your questions. As you can see from what we’ve gotten so far – nothing is ridiculous to ask! In all, I am learning a ton about ingredients and food preparation, and can’t wait to get to the New Brunswick McCain facility. The full post from the first trip is here.
Dichotomy. Ying and yang. That’s all I can think. The All-Access Moms program is exciting but controversial. One glance at Twitter and that becomes apparent. But McDonald’s opening up their doors and business to prying eyes and questions must be nerve-wracking for them too. I have witnessed so many things already, and now ask readers to hear me out. There will be negatives and positives. Please try to hear each. We have not been hired to convince anybody that the whole menu at McDonald’s is healthy. We’re not here to tell you to eat there daily. We’re being shown the behind-the-scenes stuff to really see the operations and what goes into the food. And we’re not being edited. As promised, I will address each of your questions on UrbanMommies.com as I find the answers – the first few Q and A are located here.
The first trip was intense. A few comments and impressions: I was pretty surprised that they use ingredients like Becel, Higgins & Burke teas and other brands I have around my own kitchen. I can’t believe that Ronald McDonald houses are full 365 nights a year. The senior people have been there for years (And they’re skinny and totally proud to be working for McDonald’s.) Some of the reaction to the program has been disparaging. I (and the other 2 English bloggers) have been slandered on Twitter for participating. We were dubbed ‘rainforest killers’, deemed to be ‘pimping our kids for profit’, and it was decided that we are ‘going to hell’. Ironically, the controversy and lack of intelligent discussion has made me pay even more attention to what I am learning. Juxtaposed against the genuine openness of the McDonald’s staff, I must admit that I’m listening hard.
Here’s my first trip..
Day One: Corporate Headquarters and restaurant tour in Toronto. After meeting with the senior executives of McDonald’s Canada, we toured a restaurant and saw the processes behind the counter. Here’s the good and bad. Good: freshness of food, efficiency of production, and the treatment of staff were amazing. Food safety was extraordinary. The cleaning schedule for the play area was impressive, as was the fact that the cleaning solutions are child and earth-friendly. Bad: they need to compost and recycle more. Sometimes food safety and efficiency took precedence over environmental issues. (Such as dumping a stale salad in the garbage instead of putting the lettuce in a compost and recycling the container.) Also bad: the highchairs. They are wiped down, but never get ‘Mom-clean’. At the Innovation Center we suggested they invent a new highchair design that can be more easily sanitized.
Day Two: Chicago. Test Kitchen with Executive Chef Dan Coudreaut and then Hamburger University. We made smoothies (recipe on UrbanMommies) which are currently available in the US and are offered at select restaurants in Canada. Smoothies will be offered in most Canadian restaurants later this year or early 2012. Dan and his team consider every ingredient when creating menu items. No food is off-limits and they try things in creative combinations. I asked about adding quinoa and different grains, and they had already experimented with many of the ingredients I was suggesting. I was interested in the varying foods offered in different countries. There are even kosher options in Jerusalem.
It was apparent that McDonald’s is a business and is run as such. I thought the questions posed to Dan were pretty heated, and was really impressed with how they were handled. The bottom line is that it is a business, and if the business felt that people really wanted whole wheat buns and veggie burgers, they would change the menu. But the majority of the 28.5 million people who eat at McDonald’s in North America every day don’t want that. In tests in Seattle and Boston, veggie burgers didn’t sell. The customer is the focus, and there are constant trials and tests in the restaurants to determine what the customer wants.
It was announced in the US that the Happy Meal is being made healthier. Changes will also be made to the Happy Meal program in Canada, but with Canada at a slightly different stage in menu evolution, the changes will not be the same as the US. Canada had already introduced 1% milk in 2004, apple slices in 2006 and reduced-sodium grilled chicken snack wrap as a Happy Meal option in 2010. The new Canadian Happy Meal platform will see the automatic inclusion of a 50g serving of yogurt along with a reduced portion of fries. As before, apple slices can be substituted for the fries. This brought us into long chats about happy meal ‘issues’. I don’t buy happy meals often, as there are healthier choices on the menu. Parents have the money and make the decisions on what their children eat.
Hamburger University was cool. I love that the credits people earn there can be applied to college programs and people earn degrees.
Day Three: The Innovation Center. This is where things got interesting. The Innovation Center, originally opened in 1995 as a 5000 sq. ft facility, is now a 5x larger, fully equipped facility where new products, cooking methods, computer systems and processes can be tested. Any restaurant in the world can be ‘replicated’ – from the positions of the counters to the location of computer monitors and cooking stations. There are 30 patents that have come out of the facility. Teams of employees act as customers or servers and there is even a drive-through window. On some days food is produced and others it isn’t. On days when food is produced, some of it is discarded and some is consumed. (French fries and anything with mayonnaise are not safe to keep). Cheeseburgers, nuggets and other sandwiches are frozen and sent to the food bank twice each week. For some readers this waste will be controversial. The Innovation Center exists in order to make the more than 30 thousand McDonald’s restaurants more efficient, and to sacrifice a few French fries in one location in order to save millions of potatoes from being thrown out around the world? I think it’s worth it. This is just my opinion and I know that others do not share my view.
Overall? I am glad I am participating. I knew it would be controversial but I am happy for the questions and discussion from the parenting community. In the end, we are all responsible adults and have control over what enters our body and those of our children. I’m really glad that when I choose to eat at McDonald’s, I will have a better understanding about what is going into it. I think the corporation needs improvement in a few areas, but I was impressed at how open they were to our suggestions and questions.
I first heard about CityLine’s McDonald’s All-Access Moms program and thought it would be intriguing to see the operations, food preparation and strategy of a huge corporation from behind the scenes. It is a rare opportunity to be granted access to the inner workings of one of the world’s largest restaurants. (And not only any restaurant – but one which arouses passionate opinions by so many people). I applied and was honoured to be chosen. With the decision to participate comes a huge responsibility to ask tough questions, consider philosophical positions and present all I learn in a professional manner.
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