You are all laughing at me right now, aren’t you? My kids certainly are. As dirty as we got, smearing ourselves and our crisp white t-shirts with red wine, teryiaki sauce, tomato soup or crayon, soil, and jam, we could not beat Tide Ultra Stain Release. Not only did we discover that Tide gets it out – like, every little iota of stain, but I think I grew as a mom, having actual fun with my kids without worrying about the mess. Sometimes lessons as a parent or influencer come in strange ways, and I feel particularly thankful that I was able to show my kids that I’m not always a crabby, grumpy, overworked neat-freak. I sell myself so well, don’t I?!
Time to get messy!!! I love my job. Tide Ultra Stain Release has challenged my family to a little game. They sent along a few white t-shirts (hope it doesn’t rain…) and Tide Ultra Stain Release with a special ‘Zap Cap’ that has texture for you to scrub nasty stains with. After each activity, I throw the shirts in the wash to see how great this detergent really is. Such Fun!!! Each video shows how I removed the stain using the Zap Cap. My first task is for the kids and I to see how well Tide Ultra Stain Release can remove soil, crayon and jam stains!
We all saw the news clips – from heart-stopping marine rescues near Turkey to Justin Trudeau handing out winter coats to our new friends from Syria. But sometimes, apart from handing over money to large organizations, Canadians don’t know exactly what they can do to help.
There have been many times over the years when I’ve wanted Elsa’s powers. Wouldn’t it be incredible if you could build a whole mansion with the flick of a hand like Disney’s Frozen star? Or maybe master a project that’s a tad less extensive – like tiling a floor, using a jigsaw or hanging a light fixture. There are thousands of people across the country who need housing, live in poverty and feel isolated. The power of community and charity can not only transform not only the individuals in need, but also empower the people who want to help others. There are problem-solving women across Canada who can help while working as a team and developing construction skills in the process. The women build with Habitat for Humanity does just this. Perfection!
What family doesn’t want simple, decent and affordable housing? As an ambassador and fan of Procter & Gamble, I have been asked to represent UrbanMommies and put together a team of women in the Vancouver area to build a home! The program is part of a three year partnership totalling $900,000, that will see P&G support Habitat’s family home builds throughout the county, on behalf of its Household Needs brands such as Tide, Swiffer and Mr. Clean. This year there are builds happening in Toronto, Vancouver and Montreal and approximately 350 new builds are expected across Canada in 2014.
After a group of ten women (and any UrbanDaddies who wish to help) participate in a build in Richmond in September, P&G will offer cleaning kits to Habitat for Humanity affiliates to help ready the newly built homes for move-in once construction is complete, and will provide welcome baskets packed full of household products to each family moving into their new Habitat home. I am going to try to slip in a few Rainbow Loom treasures from my kids in as well. Because every new home needs some of those.
Habitat for Humanity is a special charity, and I love that one hundred percent of all administrative and fundraising costs are paid for by the operation of nine ReStores in the lower mainland. It’s great when not a dime is wasted.
So… Do ya wanna build a house? Join our team in September for a one-day build! Learn new skills, bond, help others, and be a community. Because love is an open door. (You didn’t think I’d let the Frozen theme go that easily did you?) Please email us to indicate your interest in helping out and I will be in touch!
All Women Build photos provided by Habitat for Humanity.
Whenever I see Oil of Olay I think of my grandmother. Her skin was perfect and smooth and I always wanted to smell like her. During a tour of the Procter and Gamble archives I was thrown back in time as I saw the exact bottles that graced her dresser. And the Pampers that I would have worn as a baby. The Tide my mom used as I lay in a laundry basket as a toddler while she folded and watched ‘Soaps’. The company began in 1837 by William Procter, a candlemaker, and James Gamble, a soapmaker.
In 1911, P&G began producing Crisco, a shortening made of vegetable oils rather than animal fats. During the 1920s, radio was gaining popularity and the company sponsored advertisements on radio programs. This is why these shows, and later their TV counterparts became known as “soap operas.”
There were four P&G products on the space shuttle Columbia. Can you guess? Oral-B toothpaste, Charmin toilet paper, Old Spice Deodorant and Gillette razors.
In 1926 Camay was introduced to meet the demand for perfumed beauty soaps.
The first detergent-based shampoo was called Drene in 1934.
Tide was introduced in 1946 and was so superior to anything on the market (and so reasonably priced) that it became known as a ‘washing miracle’ and was the leading US brand by 1950.
1961 was the year that changed all years for Moms…. Pampers were introduced.
The history of such a huge, successful company can’t be taken lightly, and the archives were a testament to positive corporate culture and pride. I could have spent hours touching the bottles, seeing the progress and losing myself in history.
Can you imagine being a new mom during a disaster? Your breast pump has no power, your mobile phone is dead and handwashing bibs with leftover water in your hot water tank seems like an insurmountable task. Thankfully, Proctor and Gamble practiced social responsibility and gave tremendous care to families in High River and Calgary, Alberta during last month’s extreme flooding. Duracell Power Forward Trucks and Tide Loads of Hope brought relief to victims affected by the recent Alberta floods.
As a part of Duracell’s Power Forward fleet, the trucks made several stops in Calgary and High River each day to help families and first responders reconnect with loved ones and stay powered whenever they needed it most. 20,000 batteries were distributed to help power important devices such as flashlights and radios. Each stop also gave access to charging stations for mobile devices and computers.
Having the necessary power to stay connected to loved ones during a time of adversity is a priority for everyone affected by the recent floods. The Duracell Power Forward Trucks provided the ability for residents to stay connected and power up equipment to help keep them safe.
Within days after the Alberta flooding, Tide responded and partnered with a local laundromat in Calgary to offer affected families free washes and detergent. On July 2, the Tide Loads of Hope mobile unit was set up in High River, one of the most affected communities, allowing residents and relief workers to drop off laundry to be washed, dried and folded, free of charge. Tide washed 300 loads of laundry per day to help affected families through this difficult time. Watch and share a video of Loads of Hope in High River. For every view, Tide will donate $1 to the cause, up to $25,000.
Tide Loads of Hope was created in 2005 to provide much needed free laundry services to families affected by Hurricane Katrina in New Orleans. Inspired by the resilience and spirit of the people of New Orleans, Tide was driven to expand the Loads of Hope program and has since helped families across the country affected by disaster. Today, the program includes the Tide Loads of Hope truck outfitted with 32 energy-efficient Frigidaire® AffinityTM washers and dryers. Collectively, Tide has washed over 55,000 loads for more than 40,000 families impacted by disasters since the program launched.
In addition to deploying the Duracell mobile trucks and Tide Loads of Hope, P&G’s relief efforts also included a donation of personal care kits with over 22,000 units of product from brands such as Dawn, Mr. Clean, Oral- B, Scope, Glide, Gillette, Always, Tampax, Herbal Essences and Pantene.
P&G’s brands worked to help relief workers and families whose homes, clothing and personal items had been impacted to help renew a sense of hope in a difficult time. These programs were made possible with the support of P&G’s valued partners: the Canadian Association of Fire Chiefs, the Canadian Volunteer Fire Services Association and Purolator.
Disclosure: I am a P&Gmom. As part of my affiliation with this group I receive products and special access to P&G events and opportunities. The opinions on this blog are my own.