We all know/love Aden + Anais for their delicious muslin swaddles, made famous by everyone—from just about every baby-toting celeb on the planet, to every mom in the know—but now they’re batting it out of the park again with their new muslin clothing line. With kimono tops, strategic snaps and covered zippers, I’m wishing they came in mommy sizes.
Their swaddles are so soft that many a mom has been caught napping under the muslin canopy, but imagine our babies being able to wear this fabric all day. Well, the news is bad for our bank accounts: thanks to Aden + Anais, they can.
Muslin is a cotton fabric that gets its name from the city of Mosul, Iraq, where it was first manufactured. It was imported into Europe for much of the 17th and early 18th centuries and even commemorated by Marie Antionette as she posed with this soft, beautiful fabric for her famous ‘Muslin Portrait’.
Given the popularity of muslin swaddles across the globe, it’s baffling that when Raegan Moya-Jones came to the USA from Australia, she couldn’t locate a muslin swaddle anywhere. Thus Aden + Anais was born, and babies across North America gave a collective (metaphoric) thumbs up.
We sat down with Raegan Moya-Jones, CEO of Aden + Anais, to chat about the new clothing line, the building of the business, and its tremendous success with celebrity moms. I used the swaddles when my sons were babies and over time, they have laundered so beautifully I now use them for sarongs!
It turns out that Raegan is a just a really, really talented Mompreneur. She broke $1 million in revenue with A+A while working full-time in business-media and raising 4 kids—a milestone only hit by 2% of every woman-owned business.
Raegan describes how she filled a gap in the US marketplace by offering something that was a staple in the non North American mom’s kit: muslin swaddles. She discusses the challenges of running a successful business and even shows us how to properly swaddle our babies. And I had to, of course, ask her how exactly she gets her blankets into so many royal and celebrity hands….
Swaddling your baby is a no brainer. It’s been consistently shown to help with baby sleep, soothe colic, calm a little one who can’t control their flailing arms, encourage back sleep, emulate the security of the womb, and provide countless baby burrito photos!
Beyoncé with Blue Ivy in an Aden + Anais blanket
Will and Kate bring Prince George home from hospital swaddled in Aden + Anais
Kourtney Kardashian uses A + A to hide little Penelope from the elements and paparazzi
And then there’s your precious little bundle: it really doesn’t get more A-list than that.