Philanthropy: The Heart Truth
We’ve all rocked a red dress of our own – sometimes in honour of the Heart and Stroke Foundation. But this year the barre is being raised. Usually it’s only Canadian celebrities and fashion designers who bring the Red Dress to life on the runway, raising awareness of the need for women to protect themselves from heart disease and stroke. This year, they’re shaking things up a little, and in addition to the roster of top-tier Canadian celebs, the Foundation is looking for a few good women – role models for the rest of us – who are living healthily and vitally into their senior years. Nominate a woman between 70 and 100 to rock the runway in a red dress!
From Jan 3 – 31, The Heart Truth is hosting a Model of Health contest on facebook.com/TheHeartTruth to find three Canadian women between 70 and 100 years old to walk the runway wearing a fabulous red dress at the Heart and Stroke Foundation’s Heart Truth Fashion Show this March!
We’re asking Canadians to nominate a special senior woman in their life who has reduced her risk of heart disease and stroke and can tell us how her heart healthy choices have benefited her life and her loved ones.
Through The Heart Truth campaign, the Heart and Stroke Foundation’s goal is to encourage Canadian women to protect their heart health in mid-life, in order to lead full, active and rewarding lives in their senior years. Women can put their heart health first by assessing their risk through The Heart Truth quiz, talking to their doctor and making heart healthy lifestyle choices.