Seventh Generation goes Plant-Based
Don’t you love saving? Money, coupons, trees…. Seventh Generation has a counter on their site indicating how many trees/barrels of petroleum they have saved by switching to plant-based ingredients in their baby products. Baby Personal Care and Baby Home Cleaning are the first USDA Certified Biobased baby lines on the market today (meaning they are derived more from plant-based ingredients, than petroleum-based). We’ve tested the baby hair and body wash, bubble bath, wipes and diaper cream and are thrilled with the result. (And let’s just say that the products can often be found in bathrooms other than the one the kids use…) Johnson & Johnson announcing it will begin to reformulate its products to get rid of all toxic ingredients in their baby care products by 2015. Now that’s a reason to hug a tree.