When JJ Cole created the System Bag they really had everything and we mean everything in mind. It has it all: Big spacious interior, additional organizer pockets, specialized compartments for cell phone, bottles and an MP3 player pocket with cord escape. Read more

Out with the old and in with the new or so the saying goes. This is particularly fitting as we are all tossing out our potentially toxic plastic bottles and cups and hunting for new healthier choices. The Safe Sippy is a fantastic alternative and was created to accomplish one goal: Clean In, Clean Out. Read more

With all the recalls and concern over lead and plastic for your baby, it’s no wonder that a lot of parents are turning towards wooden and alternative natural toys. We all want what’s best for our baby and if we could simply find alternatives that our babies liked and that were affordable, I think we all would choose the safe and natural approach. Read more

A - A young spine, with few exceptions, usually develops perfectly by the end of pregnancy. Read more

A - We agree with the Canadian Association of Optometrists recommendation that children have a complete eye exam at 6 months of age. Read more